This blog is purposedly created for the subject Entrepeneurship.
My name is Khairul Aminizam bin Amin and currently studying in UNITAR . I am taking Bachelor of Management and I am now in my fifth semester.
This blog will portray the overview of a franchise business in Malaysia and I chose The Smart Reader Kids as my preferred franchise. I have made observations for approximately a week. By referring to the Franchise Evaluation Checklist (Scarborough(2011) pp.205-206) my research will cover on these aspects:
- Background of Franchise
- History in Malaysia
- Franchisor Management
- Franchise Operations
- Franchisee Experience
- Customer Survey
I hope that at the end of this blog, my readers will get some crucial information on this franchise business The Smart Reader Kids.
Regards,
Khairul Aminizam
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